The B2B Brand’s Guide to Short-Form Video in 2025
Short-form video has taken over the world. Okay, so maybe that’s an overstatement. But if you’re a human who scrolls or swipes on the semi-regular, you’ve surely noticed the TikTokification of just...
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Why Tension Is the Most Important Element of Any Story
There’s a scene in the 1993 Academy Award-winning* film Homeward Bound: The Incredible Journey, when Sassy, an extremely cautious talking cat, falls into the water while trying to cross a river in the...
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Diverse Stock Photos Done Right
Your audience is watching—closely. I remember flipping the pages of a science textbook many years ago, studying the procedures for run-of-the-mill lab experiments. Behind me, my daughter’s voice piped...
View Article5 Brainy Reasons Novelty in Marketing Helps Your Message Land
Novelty in marketing refers to anything new, original, or unusual that makes a story stand out and grab your audience’s attention. In our information-saturated world, incorporating novelty can make all...
View ArticleHow to Onboard and Work with Freelance Writers
Freelance writers are the unsung heroes of content production for brands. They can bring expertise and a fresh perspective that can help you execute your editorial strategy quickly and on budget....
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5 Financial Content Marketing Insights From The Best Email Newsletters
The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media...
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Visual Storytelling Examples to Captivate Your Audience
Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. It’s about capturing the essence of your brand’s story and presenting it in a way that...
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How to Put Creativity at the Center of Your Content Marketing
A woman jolts awake in the dead of night, awoken by a thud from downstairs. A wizard, who’s been training in the magical arts since he was a boy, is about to face his first great test. Plane crash...
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How to Pull Off a Year-in-Review Campaign People Will Actually Share
Before the Thanksgiving turkey is gone, marketers are already planning for the new year. A year-in-review campaign is a popular and impactful way to connect with customers and employees. Have you...
View ArticleHow to Evolve Your Storytelling for Better Engagement and Conversion
Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through...
View ArticleWhat’s the Difference Between Journalism and Content Marketing?
The lines between journalism and content marketing are becoming increasingly blurred. As the demand for quality online content grows, so does the demand for professionals who can create it. But what...
View ArticleHow Storytelling Can Build an Emotional Connection with a B2B Audience
B2B SaaS content is often very technical, which can be a bit dry for readers. But integrating storytelling into your content allows your target audience to build an emotional connection with your...
View ArticleHow to “Ted Lasso” Your Content for Greater Customer Engagement
Marketers are always on the lookout for new inspiration to engage their audiences. And that inspiration can strike from anywhere. Enter the latest content muse: Apple TV+ character Ted Lasso. If you’re...
View Article4 Strategies to Make Your Fintech Content More Engaging
Fintech brands are smart to ask themselves whether their content could be improved. Are you doing enough to differentiate your company from the competition and create an engaging brand persona? One of...
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4 Reasons Why Customers Should Be Your Brand Storyteller, Not You
Let’s play a game. I tell you a fact, and you act surprised. Ready? Fact: Consumers don’t fully trust corporations. I know, I know. Shocking. But somehow brands still create elaborate marketing...
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What Dr. Bronner’s Mad Scientist Marketing Can Teach Brands About Actually...
I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world. That may seem like an insane thing to say. Or maybe it’s just the opening line from a 2010...
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Getting Gen Z: Inside HP’s Colorful & Creative Innovation Magazine
In March 2020, Sunshine Flint, executive editor of HP’s brand publications Innovation magazine and The Garage, hired someone to help her team produce more content. The new 23-year-old employee was...
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How to Go Beyond the Persona and Find Your Muse
If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. They typically sound something...
View Article‘Branding Moments’: How Great Brand Storytelling Gets Your Message Across
The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As Genevieve gets ready and heads to work with the Cheyenne River Youth Project,...
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Don’t Publish a Press Release. Create a Product Story Instead
88 Acres: How Microsoft Quietly Built the City of the Future… It reads like the title of an award-winning magazine feature. Should’ve been, really. In 2014, Microsoft pitched dozens of journalists a...
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